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Fixate Freestyle performs without compromising gel rheology or aesthetics.
November 2, 2010
By: TOM BRANNA
Editor
The Lubrizol Corporation’s Noveon Consumer Specialties debuted Fixate Freestyle polymer (INCI proposed: Acrylates crosspolymer-X). According to the company, the polymer provides breakthrough performance in hair styling applications without compromising gel rheology or aesthetics. When used in combination with Carbopol rheology modifiers, this patent-pending hair fixative polymer delivers excellent humidity resistance and allows hold strength to be tailored from light to ultra-high stiffness ...
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